In early 2023, vivo introduced the X60 for international markets with four strict guidelines: footage must be shot on a smartphone; the final video should resemble a high-quality blockbuster, ideally with a grand theme; the concept must be unique, not mirroring any other brand's cinematic smartphone campaigns, including those abroad; and no professional filming equipment can be used.

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Despite these limitations, the brand trusted us greatly and allowed us considerable creative freedom, sparking the development of a bold and challenging idea.